Blog posts

In-Store Retail Media Monthly Newsletter — March

Teemu Kurri
Teemu Kurri
 — 
Co-founder, Chief Growth Officer
Connect via LinkedIn
It’s time for Doohlabs in-store retail media monthly newsletter for March 2024. Lately, in-store retail media has been the hottest topic in retail media, and it has been compared to TV as an advertising channel.

The headlines for this month's newsletter:

A major development in the field was Walmart’s acquisition of Vizio. This opens various scenario’s on how retailers may enter the full funnel retail media game from CTV to in-store:
Walmart Agrees To Acquire VIZIO HOLDING CORP. To Facilitate Accelerated Growth of Walmart Connect through VIZIO’s SmartCast Operating System

---

In-store media is now the No. 2 area of retail media investment and a top focus of 33% of retailers, says Adweek citing Merkle’s study:
Physical Retail Is the New TV

---

In-store is the biggest opportunity left for retail media networks to capitalize on, explains Marketingdive:
‘Broadcast-level scale’: Why retail media networks view in-store as their next frontier

---

Want to know what’s all this fuss about?
Download your own copy of Doohlabs in-store retail media whitepaper here

---

More headlines next month.

Best regards,
Doohlabs Team

Stay tuned!
Subscribe to our monthly In-Store Retail Media Newsletter
xx
Teemu Kurri

Teemu Kurri

Co-founder, Chief Growth Officer

Connect via LinkedIn